Run Your Sports Organization Across MENA From One Platform.
SMA brings registration, memberships, payments, programs, attendance, communication and reporting into one connected platform built for sports organizations across MENA and designed to scale globally.
Arabic & English Ready
Native bilingual experience for MENA academies.
Multi-Branch Admin
Manage locations from one dashboard.
publicDesigned for organizations operating across MENA, with support for regional currencies and localized operational workflows.
One Platform. Multiple Operational Needs.
Mobile Experience
Enable athletes, players and guardians to complete registration, submit documents, manage memberships and make payments through a guided mobile experience.
Academy Administration
Manage members, memberships, programs, payments, attendance and daily academy operations through one centralized dashboard.
Super Administration
Centralized oversight for academy onboarding, account management and administration across multiple academies and organizations.
Core Capabilities
Registration
Simplify athlete, player and guardian onboarding through a guided digital registration process.
Memberships & Subscriptions
Create, assign, renew and track membership plans and subscription status.
Programs & Activities
Create and manage programs, activities and member registrations.
Games & Events
Create, schedule and manage games, tournaments, events and participant registrations.
Payments
Support digital payment workflows and track membership-related transactions.
Attendance
Record and monitor member attendance across programs and activities.
Member Management
Manage member profiles, documents, memberships and account status in one place.
Multi-Academy Management
Manage multiple academies, organizations and branches through one centralized platform.
Dashboards & Reporting
Monitor registrations, memberships, payments and operational activity through centralized dashboards.
How It Works
Set Up
Set up your organization, academies, branches and administrative access.
Create
Create programs, activities, memberships, subscription plans, games and events.
Register & Import
Allow athletes, players and guardians to register digitally, or onboard existing members through Excel import.
Manage
Manage memberships, payments, attendance, branches and operational reporting from one centralized platform.
Why Choose SMA?
Built for the operational realities of modern sports academies and organizations across the MENA.
Purpose-Built for MENA Operations
Designed for MENA sports organizations with Arabic and English support, regional currencies and localized operational workflows.
Multi-Branch Admin Control
Manage multiple branches, staff permissions and operational activity from one centralized dashboard, including authorized branch-level administration.
Fast Member Data Migration
Onboard existing member databases through structured Excel import, with support for member profiles and document information.
All-in-One Sports Operations Platform
Bring registrations, memberships, programs, games, events, payments, attendance and reporting together in one connected platform.
Winners FC
“SMA transformed how we manage our 1,200 student-athletes. The precision is unmatched in the industry.”
verifiedSupporting growing sports organizations across MENA
Built for the Sports Community
About SMA
Sports Management Applications W.L.L. provides a connected sports management platform for academies, clubs and sports organizations across the MENA. SMA brings registration, memberships, programs, payments, attendance, multi-branch administration and reporting together within one centralized digital platform.
See How SMA Can Support Your Organization
Request a demo to explore how SMA can simplify your organization’s daily operations across teams, branches and locations.
Request a Demo